Sportsbook Design for QuickBet.com

QuickBet.com Branding

The guys at L&L wanted go in a playful direction with the logo and style, and since it is also a tier 1 domain name, it required a branding that is versatile, unique, memorable, and sets up the brand for future success. The target market for the site is the United Kingdom, so it made sense to signal that in the branding. The finalised logo of QuickBet symbolises speed for "Quick" and it is combined with the British pound currency symbol, representing "Bet".

QuickBet.com Web Design

QuickBet's web design is playful and minimalist at the same time. Generous spacings were used to separate different sections on the pages, which is a great way to add some breathing room without adding unnecessary UI elements. The brand's mascot is a delivery drone, which symbolises the site's quickness by swiftly delivering money, cards and casino chips on the website's main pages. The sportsbook section uses a white label platform for its betting functionality, which also required a custom design to match the style of the website (without structural change to the white label layout).

QuickBet's design is a balance of playfulness and minimalism. The sportsbook's UI respects the constraints of the existing platform and gives it a fresher look while keeping its functionality intact. This results in a modernised user experience without compromising the underlying white label sportsbook's robust list of features.