Affiliate Design for iGaming Businesses

Why Design is Important for Affiliate Businesses

Design will more than likely enter the discussion at some point in your affiliate site's lifetime. To avoid risking your website's ranking on search engine result pages, it is better to give it a professional look before launching it. This strategy also allows you to prepare the site to be flexible for future expansions without losing ranking, and you can also try new SEO strategies that otherwise would be impossible. A well-designed affiliate site is not just about looking cooler than the competition, it is a process that gives you the opportunity to add features to your affiliate site that might not be possible otherwise. It is also a great way to differentiate your site from the rest by having a uniquely professional look that no other site will have. Launching your site with a modern design will also give you a much better negotiating position if you wish to sell it in the future. One of our clients (BestOdds.com) sold their affiliate website for $3.6M not long after its renewal. Working with iGaming Studio gives you the competitive edge, since we have designed and built several successful affiliate sites that look nothing like the rest. And maybe even inspired other affiliates to do better.

Redesigning an Affiliate Site That Already Ranks

Competitors look at the top websites for SEO strategy, but not necessarily for how the site looks like. New affiliates want to disrupt and go all in on the modern look and use the latest tools available to take your hard-earned spot as quickly as they can. Your SEO strategy is there for anyone to see with the right tools, they just need a modern platform to outrank your well-established site. iGaming Studio has worked together with several clients and applied this strategy successfully (in the case of lower competition keywords, even without any relevant backlinks and a Domain Rating of 0). To keep your top spot in the long run, your affiliate site might need a full design and technology update. We know it sounds scary to lose ranking for a few weeks, but it is way more painful to lose it completely in the long run (it happens).

Modern Affiliate Design

iGaming Studio was born in 2018 to help ambitious brands disrupt the industry and offer affiliate design and development services that give a real competitive edge to our clients. Modern iGaming design is not as far from other industries now as it was before iGS started, but it is still rare to find affiliate sites that look modern (and use modern technology). There is no better time to get ahead of the competition than now. To see what we mean by modern design, you can check out a couple of our recent affiliate design works by using the links in the description of the images, or by clicking on the project images at the end of this page.

Modern Affiliate Website Development

While many websites use Wordpress as a CMS, there are way more performant options today. WordPress is a blogging platform that was built more than 20 years ago for a very different purpose. There were several major updates to the core system of WordPress, but it was never built from the ground up to serve websites for the modern web. Without going into too much detail about why using it as your platform is a bad idea, here are a few pointers: • serves web pages after building them from PHP parts (takes time on page load) • requires constant maintenance • plugins interfere with each other • slows down by time on its own without any change to the website The list goes on and on, but to get to the point, there are way better and more performant solutions today. An affiliate site built with a stack that was made to serve modern websites can easily outrank any WordPress based affiliate site. To learn more about our process and pricing, please get in touch at (click or tap to copy the address):

Our White Label Affiliate Platform

We also have something else that might be interesting for you. iGaming Studio launched a white label casino and sportsbook affiliate platform in 2022. If you don't need custom affiliate design but still want a website that takes advantage of the latest technologies, Referric is for you. It costs less than half of a custom built website, and takes only a few days to launch. We have jampacked the system with the most sought-after features, specifically tailored for iGaming affiliates to promote casinos or sportsbooks. Referric sites perform insanely well when it comes to ranking. We have seen top spot results even without any relevant backlinks and a domain rating of 0 in the case of lower competition keywords (but still competing with millions of websites). Imagine what you can do with a good SEO strategy and relevant backlinks. You can start filling up your new white label website with content and start promoting it in just a matter of days. We have two base layout options that can be Customized with your brand colors, fonts, and logo. You can check them out here: base layout and sports layout. To read more about our platform and launch a new affiliate site, visit referric.com.