Branding, Web Design and Hundreds of Illustrations for 500 Casino

Rebranding 500 Casino

500 Casino's logo needed a renewal to make it fresher, easier to use in different sizes, and to give it a visual unity between the two words: "500" and "Casino". We made sure it also looks great on merchandise and anywhere else it might be used in the future, and delivered a branding that works well from mobile to billboard and anywhere in-between.

500 Casino Web and UI Design

500 Casino has tons of functionality and game modes which required a well-organised and smart UI to group features, simplify navigation, and give the pages some breathing room. A well-thought-out UI is key for a smooth user flow, especially if the page has lots of features and things to look at. Guiding the eye to key areas of business interest while keeping everything organised was the main focus of the redesign. iGS delivered two solutions, both showcased below. The live UI of 500 Casino partially implemented the design.

The first solution (showcased below) hides most of the extra features. Chat, big winners, and the menu got their own modals. The sidebar transformed into a popup for the menu, containing all of the games and sports in a well-organised layout. The page looks clean and focused on registration and easy wayfinding.

The second solution (showcased below) renews the original layout of 500 Casino with sidebars on both sides for the menu and the chat. The expandable layout makes it easy to keep information on-screen, as much as the player wants.

500 Casino Illustrations

500 Casino is very popular in the esports betting scene, and they have launched a new CS:GO case opening game mode, which required hundreds of illustrations of open cases in dozens of different themes. iGaming Studio delivered more than 350 illustrations. You can check out all of them on our client area: First 300 Cases and Summer Update and Holidays Update ⚠️ No AI was involved in the creation of the illustrations.

500 Casino's rebranding was requested after the creation of the CS:GO cases, so the illustrations use the former logo of the brand. iGaming Studio has been working together with 500 Casino on their platform's renewal since 2023, and helping the transition to be as seamless as possible.