Affiliate Branding for iGaming Businesses

What is an Affiliate Branding Exactly?

Many people think that a logo or logotype equals branding. That is only a fraction of the reality; it is how you present your business to your target audience and potential or existing business partners. It encompasses a whole list of things, from typography, colors, social media presence (e.g., profile picture, cover image, advertisement), email signature, branded content (e.g., video), mobile app, newsletter, and the list goes on and on. Many affiliates use their parent company for communication, but several sites send out newsletters to players or also communicate through social media. These marketing materials also require branding that players will remember. Good branding can survive several renewals of the affiliate site itself or even a change of ownership. You want your affiliate site to stand the test of time, put down the building blocks the right way, and don't skip giving it a mark that is memorable and unique.

Affiliate Branding the Right Way

Possibilities are endless when it comes to branding an affiliate site, but it is a good approach to decide on a color palette that will be familiar to your target audience. Or even the opposite of that to stand out from the crowd, e.g., our client BestOdds.com chose a green as their main color (shown above), as they wanted to differentiate themselves from the majority of USA-based affiliates, since many of them use a hue of blue as their main color. Depending on your target audience, your colors should reflect their values or the environment which they prefer. An esports betting affiliate site usually uses a dark base color with any hue of the RGB, just like the gaming peripherals. Gamers like to stay indoors and prefer lower light conditions. While a betting calculator should be visible outdoors on a bright sunny day, a dark color theme might not be the best option for that. Picking the right colors requires a deep understanding of your target market and how your brand will be interacted with. Modern typography is also something that might not seem like an important thing, but it will hugely impact the look of your affiliate website. The logo of your brand will more than likely use a variant of the same typeface, and that also affects the iconography or mark of the logo itself. These all go hand in hand to create a modern look for your affiliate business.

What is Considered Modern Affiliate Branding

It is easier to put into words what is not. Many logos use classic elements, e.g., if its a sports betting affiliate, it quite often does not go beyond writing the name down in all capitals in a narrow, bold italic font. Probably two colors used for the words. When it comes to casino affiliates, the pattern seemed to be for decades to use either a poker chip, cards, spades symbol or some mixture of these elements. We believe that there is a better solution; pushing the boundaries and creating unique identities. Around 2015 was the time that seemed like everybody saw enough spade symbols to try to avoid using such an uninspired option as a logo. Brands emerged with new ideas, some with great symbolism that rethinks what can be iGaming, and the majority with hit-or-miss results, but at least trying. Modern affiliate branding is about finding new ways to represent iGaming topics while avoiding the symbolism and style that dominated the industry ever since it was born. iGaming is not a land-based market, and we need to carve our own path to be effective in online communication. The audiences of today and tomorrow are looking for fresh and exciting experiences. The classic style is also quite often a struggle to use in different sizes, since it reflects an era where mobile friendliness was not a priority. It is time to take branding seriously, just like every other aspect of your affiliate business. Good branding is very much possible for affiliates. If you would like to make your brand stand out we can help you with that. Are you ready to build a prestigious online presence? Please get in touch at (click or tap to copy the address):

Our White Label Affiliate Platform

This might be interesting for you. iGaming Studio launched a white label casino and sportsbook affiliate platform in 2022. You can now launch an affiliate website in a matter of days. It is definitely the fastest way to use your new branding and start your website as soon as possible. White label means that you have a pre-built layout that can be customized with your new branding, colors, and fonts. If you don't want to wait months for the design and development process of a custom-built website or want to spend less, but still want to take advantage of the latest technologies available today, Referric is for you. The platform is jampacked with frequently requested features, and it is built specifically for iGaming affiliates. Referric sites rank insanely well, in some cases even without any relevant backlinks and a domain rating of 0. How is that possible? It is simple, we have prepared it for the future, squeezed out every last drop of performance, and made sure that your new website will have no problem going up search engine result pages in a relatively short period of time. Imagine what you can do with it with a good SEO strategy. Two layouts are available at the moment for Referric sites, you can check them out here: base layout and sports layout. To read more about Referric and launch a new affiliate site, visit referric.com.