Launching CryptoBetting.com
A new crypto sportsbook affiliate website was delivered to Elevated Leads, covering everything from design to development. They needed a site that is minimal in design, informative, easy-to-use and as performant as possible.
Crypto Betting Branding
Our main approach was to deliver a logo that is easily recognisable and does not use the betting related symbolism that everyone has seen countless times before. The logo's crossed fingers symbolizes the positivity and hope that goes hand in hand with betting. It's simplicity and minimal design works well on any media formats and any size, and it's purple color stands out and helps with brand recognition. It's symbolism is widely understood across the world and evokes optimism.
Crypto Betting Web Design
The web design process of CryptoBetting.com focused on a modern, clean and device agnostic layout, something that is different from the overly used table format that many affiliate websites use. A layout that also translates well on any screen size. We have also added a dark mode switch to the site. Online studies suggest that more than 80% of all mobile users use dark mode as their default theme. The theme detection is automatic, if the user uses dark mode on their device, we show the site in dark mode by default.
Affiliate websites are quite often very simple in structure: A main page with a list of reviews along with a few highlighted review sections and lots of SEO content, and a review page that introduces the sportsbook (or casino) to the visitor. These usually cover around 90% of the website's structural requirements. However, the guys at Elevated Leads decided that they would like to try a different SEO approach, so the site required a micro blog as well.
Developing Crypto Betting
CryptoBetting.com required outstanding performance to get to the top spot of search engine result pages. Since iGS also has an affiliate platform that is known for its stellar performance, we were aware of how to develop a website that ranks easily, surpassing long established sites, some with millions of backlinks. Content and backlinks are important, but the affiliate site itself is just as important to rank with ease. After the initial launch of CryptoBetting.com it took approximately 12 months for the site to get to the top spots of Google results.
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